Blue Bunny


The Big Scoop on Blue Bunny®

Blue Bunny Ice Cream

Since 1913, the colossally creative artisans at Wells— the largest privately held and family owned ice cream manufacturer in the United States —have been hard at work putting all things chunky, chewy, rich and gooey into their ice cream.

The Blue Bunny brand was born in 1935 after the Wells brothers held a "Name That Ice Cream" contest in the Sioux City Journal . A Sioux City man won the $25 cash prize after submitting the winning entry along with his rendition of the original Blue Bunny character.

Today, ice cream aficionados throughout all 50 states can choose from nearly 400 tantalizingly tasty Blue Bunny ice cream flavors, frozen dairy desserts and delectable frozen novelties.

Blue Bunny is made in Le Mars, Iowa: The Ice Cream Capital of the World. More ice cream is made in Le Mars than any other place on the planet!

To learn more about the history of Blue Bunny, visit