Blue Bunny

Frequently Asked Questions


Where did the Blue Bunny® name originate?

In 1935, Fred and Harry Wells could not use the Wells name to sell ice cream since they had sold the rights to use the name to another company in 1928. So, they held a "Name that Ice Cream" contest in The Sioux City Journal . A Sioux City man won a $25 cash prize for submitting "Blue Bunny®." He not only submitted the name but also the Blue Bunny® character; a form of which is still being used today.

When was Wells founded?

Wells, was founded when Fred H. Wells made a $250 investment in 1913. That was the purchase price paid to Ray Bowers (a Le Mars dairy farmer) for a horse, a delivery wagon, a few cans and jars, and the goodwill of the business. The original contract granted Fred H. Wells the milk distribution route and guaranteed him a source of raw milk from Mr. Bowers' herd of 10 to 15 milk cows.

Since its beginning in Le Mars, Iowa (which is still the corporate home), Wells has grown into a full-service operation selling ice cream products across the country. Today, Wells is the country's largest privately held and family owned ice cream manufacturer .

Why is Le Mars the Ice Cream Capital of the World®?

Le Mars was officially designated the Ice Cream Capital of the World® by the Iowa State Legislature in 1994. More ice cream is produced in Le Mars by a single company—Wells—than in any other city in the world. Come visit the Ice Cream Capital of the World and try some yourself in the Blue Bunny Ice Cream Parlor in downtown Le Mars!