Timeline

A small concrete building constructed at 121 Second Avenue S.E. in Le Mars is used as the first ice cream production facility.

Fred H. Wells Jr. and his brother, Harry C. Wells begin a partnership to distribute ice cream in Sioux City.

A Sioux City man wins the “Name That Ice Cream contest” with the winning entry - “BLUE BUNNY”.

The main structure of the first ice cream plant is constructed as an addition to the initial concrete building located at 121 Second Avenue in Le Mars.

The Le Mars Milk Plant is constructed and Wells' Dairy celebrates their 50th Anniversary.

Wells' Dairy, Inc. is officially formed.

The first Corporate Office is constructed at 1 Blue Bunny Drive in Le Mars.

The Omaha, Nebraska Milk Plant is dedicated and begins processing fluid milk, fruit juice and cultured yogurt.

A major Ice Cream Plant expansion becomes operational, featuring a new Mix Department and a high-rise freezer.

The first Central Receiving Warehouse is constructed to store dry goods.

A Technical Center for the development of new products is dedicated.

The Corporate Office expands

The South Ice Cream Plant becomes operational.

A second Central Receiving Warehouse is built.

Le Mars is officially designated as the “Ice Cream Capital of the World” by the Iowa Legislature.

A new high-rise Distribution Center becomes operational. Each hour, automated cranes can store up to 90 pallets of ice cream or retrieve up to 140 pallets!

A 120,000 foot expansion is completed at South Ice Cream Plant.

Blue Bunny opens a vintage ice cream parlor and museum at the corner of Highway 3 and 75.

Blue Bunny's expansion leads to the opening of a new Corporate Annex to house office staff.

Blue Bunny celebrates 90 fantastic years of providing great-tasting, quality products.

The expansion of our high-rise freezer in Le Mars increased ice cream and novelty frozen storage five-fold.

An addition at our Omaha, Nebraska, Yogurt Plant increased yogurt production by 75% and increased the plant's size by 18,500 square feet.

We built a state-of-the-art ice cream plant in St. George, Utah. The new plant supplies West Coast ice cream lovers with our incredible array of flavors and varieties.

A ribbon cutting ceremony on October 25th, 2006 celebrated the opening of our new corporate center in Le Mars, Iowa.

Wells divests from the fluid milk business.

Wells divests from cultured dairy business becoming an ice cream only company.

Wells’ Dairy, Inc. officially changes name to Wells Enterprises, Inc. to more adequately reflect our business. As an ice cream-only company, Wells Enterprises, Inc. accurately identifies future growth strategy as we continue to expand our flagship Blue Bunny® brand nationwide.

Blue Bunny Ice Cream Parlor and Museum relocates to downtown Le Mars in the historical Pew building.

Wells celebrates their 100th anniversary.