Our Story

From frozen treats made with delicious and funtastic ingredients to Blu®, our CEO and champion of all things fun, our world at Blue Bunny® is filled with more of what’s fun. Join us, won’t you?

Our History

More than 80 years ago, a Sioux City man entered a “Name that Ice Cream” contest hosted by the Wells brothers. His entry included the “Blue Bunny” name and bunny character after noticing how much his son loved the blue rabbits in a department store window.

So, Blue Bunny was born.

Explore our history
Old Blue Bunny Logos
Super Chunky Cookie Dough in a Bowl

Our Best Blue Bunny®

We believe in making every day more fun, one delicious bite at a time. That’s what we’re all about—we make fun, and you get to enjoy it. Sounds pretty sweet, huh?

For us, making the best frozen treats means starting with the best ingredients, like fresh milk sourced locally near our production facilities, so you get that fresh, farm-to-freezer taste in every bite. High-quality ingredients like these go into every one of our delicious frozen treats. We’re making your favorite frozen treats more fun with tasty flavors and yummy ways to enjoy—like our Twist Cones, Load’d Bars® and Load’d Sundaes®, and classic Scoopables.

So however you enjoy frozen deliciousness, make life more fun with Blue Bunny.

Find your flavor

Ice Cream Capital of the World®

Everybody’s got a claim to fame. Ours is that Le Mars, Iowa, is the Ice Cream Capital of the World.

More ice cream is made in Le Mars than in any other place on Earth, which means we also have the largest freezer of its kind in North America—12 stories high!

Come on in
Blue Here for You

We Make Fun

Take it from Blu®, our CEO and instigator of all things fun: Life’s more fun when you enjoy more of what you love. Blu is like that dinner guest who always remembers to bring dessert and never makes small talk about the weather. He’s always there to remind you to go have fun—a partner in fun, if you will.

There’s fun to be had all around us every day. Fun comes in delicious packages, so go ahead—treat yourself to your favorite frozen treat or try something new.

Remember, if it’s fun for you, it’s fun for Blu.

Bunny Ears

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