Blue Bunny Blue Bunny B iScream Team bunny ears ice cream cone Line apple Line cake Line chefs hat Line clock Line coffee Line cone Line marshmallow Line pitcher Line spoons Play button close menu search caret-down check exclamation-circle print filter bowl filter sandwich filter bar filter cone blu's picks kosher tub pint personal so-hoppin-good thought bubbles arrow map marker loading scoop (orange) loading scoop (yellow) loading scoop (purple) loading scoop (brown) loading cone twitter facebook pinterest instagram youtube google+ windows


Frequently Asked Questions

Our New Look

It looks like there's a lot changing with Blue Bunny – what's new and why are you doing it?

The Blue Bunny brand has undergone a makeover! We are very excited about it and hearing that many of our fans are excited too! After months of work our fun, new look is finally coming to shelf for ice cream lovers to discover. Blue Bunny fans told us they want to actually see the "good stuff". In response, our team created new see-through packaging. This is the most visible change, along with a new Blue Bunny logo and the introduction of our newest team member and our brand's playful ambassador named Blu! While our look has changed, what hasn't is our commitment to high quality ice cream that you’ve come to expect from us. In fact, many of our flavors also had a make-over to meet the demands of our consumers for higher quality and more of the good stuff. All of this work is intended to highlight the high-quality flavors and products in our Blue Bunny line for you and your family to enjoy.

Is there anything that's staying the same?

For over 80 years Blue Bunny has been creating high quality ice cream and frozen novelty treats from its home in America's heartland. We will never waver on our commitment to quality and delivering on our fans' expectation for high quality ice cream products. Blue Bunny is the signature brand of Wells Enterprises, established more than 100 years ago. A family-owned company, Wells embraces our purpose to bring joy to everyday life because of the love of ice cream. We are dedicated every day to ensure that we are delivering on that commitment for Blue Bunny.

Why did you change the package?

Blue Bunny fans told us they want to actually see the "good stuff". In response, our team created new see-through packaging, in addition to our new Blue Bunny brand logo, all of which are built around the fun and playfulness our brand has been known for from the beginning. With these changes, consumers can now see on shelf our commitment to quality and ensuring our ice cream is fun-stuffed! We are excited to have responded to our consumers and what they want from their ice cream experience!

Why did you change the size of your package?

While ice cream is fun it is also a very competitive landscape! Over the last several years consumers have seen brands respond to the competitiveness with various changes to their products, from changing size of container to electing to stray from the true definition of ice cream and deliver frozen dairy dessert. While our packaging size has changed with our makeover, the quality of our ice cream has not been ignored, in fact our ice cream is better than ever! Most importantly, consumers can be confident Blue Bunny is committed to delivering an incredible ice cream experience with the best quality in all aspects – from the first opening to digging out the last scoop in the container! We are dedicated every day to ensure that we are delivering on the commitment to provide high quality ice cream products at a reasonable price for our fans to enjoy.

What changed with your product?

Imagine a job that requires you to taste every flavor of ice cream! Sounds like a dream job, and it is a job our team takes seriously. In fact, in our work on relaunching the Blue Bunny brand our dedicated team went flavor-by-flavor, asked for help from our consumers and ultimately improved upon flavors that weren't meeting our expectation of being the absolute best premium ice cream you can buy. Period. An occasional brain freeze is worth it when you are working hard to deliver on your commitment to ice cream enthusiasts demanding for the best. This year consumers will find lots of fun and excitement in the ice cream aisle from Blue Bunny… we like to say "It's so Hoppin' Good!"


How does Blue Bunny address the important issue of food safety in its manufacturing processes?

Wells Enterprises, Inc. is committed to providing safe ice cream products for consumers to enjoy and takes food safety seriously. Wells maintains comprehensive quality assurance and food safety programs and systems in our manufacturing facilities that are rooted in the food safety fundamentals of FDA's HACCP (Hazard Analysis & Critical Control Points), Sanitary Control, and adherence to Good Manufacturing Practices (GMP's). These programs are designed to prevent potential issues with Listeria monocytogenes and other pathogens. In addition, all Wells manufacturing facilities are certified at the highest food safety level (SQF Level 3) as defined by the Safe Quality Food institute, an organization committed to delivering consistent, globally recognized food safety and quality certification programs. This certification is conducted annually. For more information on SQF visit:

What Blue Bunny products are gluten-free?

Blue Bunny does not presently validate or certify that our products are "gluten-free" and consequently we do not label our products as such. We are committed to using the highest quality ingredients and reflect all required nutritional information in the nutrition label on each package, to assist consumers in purchasing products that meet their dietary and lifestyle needs.

What Blue Bunny products are GMO-free?

Wells Enterprises, Inc. ensures that our products meet or exceed all applicable safety and quality standards and we use only ingredients that have been approved by applicable regulatory authorities, including FDA and USDA. At present Wells Enterprises does not guarantee products we produce are completely GMO-free.

What steps are taken to address allergens?

Blue Bunny is aware of the effects of allergenic substances and therefore strives to ensure that products are properly manufactured and labeled to protect the consumer. In addition to closely adhering to specific formulas for each item, we have programs in place to help prevent cross contact. Our commitment to product safety ensures that when any of the eight most common allergens (milk, eggs, fish, wheat, tree nuts, peanuts, soybeans and crustaceans) are present in any of our products it will be clearly listed on our ingredient label on packaging. We respect the needs of individuals and families to make informed dietary choices, and therefore are in the process of updating packaging to alert consumers that Blue Bunny products are manufactured in a facility that processes Brazil Nuts, Hazelnuts, Pistachios, Cashews, Pecans, Walnuts, Almonds, Peanuts, Pine Nuts, Coconut, Macadamia Nuts.

All Wells' manufacturing facilities, freezer and warehouse are Safe Quality Foods (SQF) certified. For more information on allergens please contact Consumer Response at 1-800-331-0830 or contact us online.