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Our Story

From ice cream that’s made with fun, fresh ingredients to a bunny named Blu who loves ice cream, at Blue Bunny® our world is non-stop playful. Join the fun, won’t you?

Our History

Our History

More than 80 years ago, a Sioux City man submitted a name and a character to a “Name that Ice Cream” contest after noticing how much his son enjoyed the blue bunnies in a department store window.

And so, Blue Bunny was born.

Hop Back In Time
Blue Bunny

Our Best Blue Bunny®

We’re firm believers that a happier day is just a spoonful away—a spoonful of ice cream, that is. And for us, making the best ice cream means starting with the best ingredients. Our ice cream is made from fresh, local milk sourced near our production facilities so you can expect farm-to-freezer taste in every bite.

These high-quality ingredients go into every single one of our more than 70 delicious, unique flavors. That’s a lot of ways to get your ice cream on. And thanks to our new see-thru packaging, you can feast your eyes on those tasty ingredients before they even hit your tastebuds.

So whether you spoon it, scoop it, or cone it—it doesn’t matter to us! All that matters is that you have fun with our ice cream. Find your flavor with Blue Bunny. It’s So Hoppin’ Good.

Find a Flavor
100% Real Ice Cream

Ice Cream Capital
of the World

Everyone’s got a claim to fame. Ours is that more ice cream is made in Le Mars, Iowa, than any other one location on Earth.

That amount of churning makes Le Mars the Ice Cream Capital of the World®. So what better place for our Blue Bunny Parlor?

Come On In

Meet Blu

Meet Blu

He doesn’t need an introduction, but he deserves one. To know Blue Bunny is to love Blu the Bunny. Whether it’s for a laugh, to dish the 411 on all things ice cream, or just to remind us to eat more Blue Bunny ice cream, Blu’s got you covered.

Get the Scoop on Blu