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Our Story

From ice cream that’s made with fun ingredients to a bunny named Blu who loves ice cream, at Blue Bunny® our world is non-stop playful. Join the fun, won’t you?

Our History

Our History

More than 80 years ago, a Sioux City man submitted a name and a character to a “Name that Ice Cream” contest after noticing how much his son enjoyed the blue bunnies in a department store window.

And so, Blue Bunny was born.

Hop Back In Time
Blue Bunny

Our Best Blue Bunny®

We’re firm believers that a happier day is just a spoonful away—a spoonful of ice cream, that is. And for us, making the best ice cream means starting with the best ingredients,like fresh, local milk sourced near our production facilities so you can expect farm-to-freezer taste in every bite.

These high-quality ingredients go into every single one of our delicious, unique flavors. That’s a lot of ways to get your ice cream on. And thanks to our new see-thru packaging, you can feast your eyes on those tasty ingredients before they even hit your tastebuds.

So whether you spoon it, scoop it, or cone it—it doesn’t matter to us! All that matters is that you have fun with our ice cream. Find your flavor with Blue Bunny. It’s So Hoppin’ Good.

Find a Flavor
100% Real Ice Cream

Ice Cream Capital
of the World

Everyone’s got a claim to fame. Ours is that more ice cream is made in Le Mars, Iowa, than any other one location on Earth.

That amount of churning makes Le Mars the Ice Cream Capital of the World®. So what better place for our Blue Bunny Parlor?

Come On In


Meet Blu

What do you call it when you have reached a higher state of mind, where even the most boring things become fun?

You have reached FUNLIGHTENMENT!

Blue Bunny is the antidote for boredom, and to help the world Find Funlightenment, our instigator of fun, Blu, is leading the way. But he needed to don an older, wiser personality, like a guru or a sage, so people would take him seriously (but not too seriously). So, he did what anyone would do, he threw on a fake beard, adding an air of authority, prestige, and 75 years to his look (which is like seven thousand in bunny years).

With a new look, and words of delicious wisdom to spread, Blu is ready to tell the world, and help everyone Find Funlightenment.