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Hi, I’m Blu.

We know what you’re thinking. A blue bunny? Yep—in the fur. But Blu is more than just an adorable face. Think of him as your ice cream life coach.

Meet Blu

Like you, Blu loves Blue Bunny® ice cream. After all, his name’s on it.

Blu’s here to infuse fun and playfulness into the world the best way he knows how—through his love for Blue Bunny® ice cream.

See Blu’s Picks
Simply ear-resistible! Meet Blu

His ice cream dream?

To help you smile and laugh your way through a bowl (or ten) of your favorite ice cream. You may see him droppin’ #IceCreamWisdom on Twitter.

You miss 100% of the ice cream you don’t scoop.
Meet Blu

Or he might hop by to give you the nudge you didn’t know you needed to enjoy that extra scoop. (He’s sneaky that way.)

Meet Blu
Be careful what you wish for. Unless it’s for more ice cream.

Got a Q for Blu? Ask him!