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What’s Hoppin’?

We’re glad you asked. We’re always up to somethin’ good, whether it’s crafting a fun new flavor or going on an adventure with Blu. Here’s the scoop on what’s hoppening at Blue Bunny®

Leavin’ Bunny Tracks

Introducing a New Blue Bunny®

We’re on a mission to bring more fun and excitement to ice cream.

That’s why we’re bringing more fun to the freezer in the form of new shapes, sizes and flavors. Plus, our new clear packaging allows you to see the goodness inside the package.

We also refreshed our logo to better reflect the playfulness that’s always been at the core of Blue Bunny. The fun, unique, bunny-like shape—with ears—reflects our story and our culture.

Cherrific Cheesecake
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Giving Back

Ice cream is the stuff dreams are made of. With the help of our current partners, we can help make dreams—about ice cream or otherwise—a reality.

Wear your love for Blue Bunny proudly.

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